Tracy Powell to Be part of Drexel as Senior Vice President of College Advertising and marketing and Communications

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The next message was despatched to members of the Drexel neighborhood:

Expensive Colleagues,

After a nationwide search, I’m happy to announce that Tracy Powell will be a part of Drexel as senior vp of College Advertising and marketing and Communications subsequent month.

Because the affiliate vp of Advertising and marketing within the Workplace of Strategic Communications at Penn State, Tracy collaborated with key leaders to assist model and promote educational initiatives and place Penn State as a contemporary land-grant college targeted on analysis, training and repair. She led an award-winning group and supplied counsel throughout 25 Commonwealth campuses together with the web World Campus. She enhanced Penn State’s popularity by results-driven campaigns and modernized enrollment promoting.

Tracy helped to form various initiatives aimed toward fostering an inside surroundings of range, fairness, inclusion and belonging. This included creating division-wide instructional packages to bolster consciousness and connectivity with numerous pupil teams throughout campus; and creating pointers for prioritizing range, fairness, inclusion and belonging in Penn State’s communications channels and initiatives. She additionally developed campaigns to showcase the tutorial and financial affect that the college has throughout the Commonwealth and past.

Previous to becoming a member of Penn State, Tracy served as vp of Distribution Advertising and marketing at A+E Networks, the place she led advertising and marketing efforts to extend availability and viewership of A+E’s prime tv manufacturers, together with A&E, Historical past, Lifetime and FYI. Her profession in cable tv spans a long time having led advertising and marketing and enterprise improvement efforts at varied networks, together with Fox Household Channel – at the moment often known as Freeform – in Los Angeles and Turner Broadcasting in Atlanta. 

At Drexel, she is going to lead a brand new division that mixes the previous workplaces of College Communications; Advertising and marketing and Communications from Enrollment Administration and Scholar Success; and Advertising and marketing from Drexel College On-line. She is going to create the imaginative and prescient for and lead the implementation of a complete advertising and marketing, communications and branding technique that highlights Drexel’s educational packages, analysis, and cooperative training program, and advances the College domestically, nationally and globally.

As we proceed to implement our strategic plan, whereas additionally going through the challenges of the quickly altering increased training panorama, having a robust communications and advertising and marketing chief is essential. I’m very assured that Tracy will successfully lead this newly established division and assist to proceed to construct and strengthen the College’s popularity and affect.

I wish to thank David Unruh, senior vp for Institutional Development, for chairing the search, in addition to the search committee and each colleague who put their effort and time into this course of. I additionally wish to thank Niki Gianakaris for her excellent management as interim senior vp. 

Please be a part of me in congratulating Tracy and welcoming her to Drexel. 

Sincerely,

John Fry

President

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