NEWTON, Mass.–(BUSINESS WIRE)–TechTarget, Inc. (Nasdaq: TTGT), the worldwide chief in B2B expertise buy intent information and advertising and marketing companies, acknowledged distinctive expertise advertising and marketing and gross sales leaders throughout Asia Pacific (APAC) in its 2022 Archer Awards.
All of the award recipients are operating revolutionary digital advertising and marketing and gross sales applications throughout the area, all fueled by intent information.
“Even at a time when some face-to-face actions have re-entered the advertising and marketing combine, these firms perceive that the majority pre-purchase analysis is occurring on-line and unbiased of tech distributors,” mentioned Michael Cotoia, CEO, TechTarget. “They’re leveraging intent information to determine and attain the appropriate accounts, have interaction shopping for groups earlier and set their gross sales groups as much as shut offers sooner.”
That is the fourth consecutive yr that TechTarget has shined the highlight on business accomplishments in APAC as a part of its international Archer Awards program.
“Whereas their applications are totally different, the winners share an understanding that information is essentially the most highly effective solution to ship breakthrough outcomes and preserve a robust edge for his or her organizations in a extremely aggressive market,” mentioned Jon Panker, Managing Director APAC, TechTarget. “We’re extraordinarily proud to acknowledge and rejoice their unimaginable achievements.”
2022 Archer Award APAC Winners
- Digital Marketer of the 12 months – Molita Coelho, Head of Discipline Advertising APJ, Okta
- Digital Staff of the 12 months – Crimson Hat Demand Middle APAC
- Precedence EngineTM Advertising Staff of the 12 months – SoftIron
- Precedence Engine Gross sales Staff of the 12 months – CrowdStrike APJ
- Greatest Account-Based mostly Advertising Program – DataStax APAC
- Greatest Demand Technology Program – SAP Southeast Asia
- Greatest Thought Management Program – AWS APAC
To be taught extra about TechTarget buyer success, go to https://www.techtarget.com/customer-success/.
In regards to the Archer Awards
TechTarget developed the Archer Awards to yearly acknowledge revolutionary clients: gross sales and advertising and marketing leaders who display data-driven excellence and are driving outstanding ends in partnership with TechTarget. In its fourth yr, the Archer Awards program acknowledges clients in North America, EMEA and APAC.
TechTarget (Nasdaq: TTGT) is the worldwide chief in buy intent-driven advertising and marketing and gross sales companies that ship enterprise affect for enterprise expertise firms. By creating considerable, high-quality editorial content material throughout greater than 150 extremely focused technology-specific web sites and 1,125 channels, TechTarget attracts and nurtures communities of expertise consumers researching their firms’ info expertise wants. By understanding these consumers’ content material consumption behaviors, TechTarget creates the acquisition intent insights that gas environment friendly and efficient advertising and marketing and gross sales actions for purchasers world wide.
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