Sonae Sierra launches new positioning, consistent with new technique


Sonae Sierra has launched a brand new picture and positioning, illustrating the corporate’s new strategic cycle. 


Our new enterprise technique features a renewed ambition for progress and requires the corporate to be extra open to new market sectors, with a extra complete and versatile positioning. ‘Open thoughts’ signifies that. With this open-mindedness, we wish to generate extra financial, environmental and social worth (“Larger worth”), by means of the creation, improvement and administration of areas for the cities of the long run, with a greater and extra sustainable high quality of life for folks and communities,” feedback Inês Drummond Borges, Chief Transformation Officer of Sierra. 

Along with speaking a renewed deal with worth creation, opening as much as extra numerous companies, this evolution will improve features which have all the time differentiated the corporate available in the market. These embrace the flexibility to create long run partnerships with key buyers, establishments, {and professional}. The enhancement of native views mixed with the great practices of a global participant, the pragmatism and know-how to make issues occur and a deal with sustainability, are different features that can be bolstered by this new positioning. This new picture is consistent with the renewal of Sonae’s identification. 

A brand new cycle, a brand new technique 

This model repositioning illustrates Sierra’s new enterprise technique, lately disclosed, which relies on 4 pillars. 

The primary is the growth of the funding fund administration enterprise, by creating automobiles tailor-made to the profitability and sustainability goals of several types of buyers. 

The second is an extension of the corporate’s actual property improvement exercise to incorporate sustainable and differentiating city tasks, built-in into the lives of native communities and with totally different makes use of, resembling residential, workplace, leisure and industrial.  

The third is the strengthening of the true property providers supply, consistent with new ideas in metropolis residing, by means of Reify., Sierra’s enterprise unit targeted on delivering multidisciplinary options to create, change, or enhance areas. 

The fourth pillar includes getting ready the portfolio of procuring facilities below administration for the long run, by means of the creation of differentiating and multi-channel experiences, including worth to customers, tenants and companions. 

Sustainability stays key to Sonae Sierra’s positioning in all enterprise areas, an element which has all the time been a component of differentiation for the Firm. 



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