Quantcast has introduced the appointment of Deb Stambaugh as its chief advertising officer.
Stambaugh joins the worldwide promoting expertise firm at a pivotal second of transformation.
Reporting to CEO Konrad Feldman, she is going to draw on her expertise in adtech, enterprise expertise and advertising management to develop the Quantcast model and ship revolutionary options to reinforce buyer worth.
Feldman mentioned: “Deb is a confirmed advertising chief with the creativity and self-discipline to drive enterprise outcomes.
“She involves Quantcast with a robust report of driving progress in adtech, in addition to a ardour for information, expertise, and providing revolutionary buyer options. These attributes are precisely the place Quantcast is main with our prospects, and we’re excited for Deb to assist us supply much more worth to the trade.”
The newly appointed chief advertising officer brings greater than 20 years of B2B expertise advertising expertise, with a confirmed observe report for driving model consciousness and buyer demand, whereas main world groups at world-class organisations.
Stambaugh joins Quantcast from Samsung Advertisements, the place throughout a time of large progress, she led advertising for the Americas, inclusive of built-in go-to-market technique, model positioning, demand-gen, public relations and media.
Beneath her management Samsung Advertisements launched first-to-market merchandise and options and led the trade in thought management and buyer insights.
Previous to Samsung Advertisements, she held management roles at Fortune 500 firms together with IBM and SAP, in addition to at startups. Stambaugh holds a Bachelor of Arts from The George Washington College in Washington, DC, and an MBA from Emory College, Goizueta Enterprise Faculty. She is a member of Chief and She Runs It.
Stambaugh mentioned: “Adtech at this time is extremely advanced. Quantcast has invested tons of of hundreds of thousands to make it simpler and simpler for advertisers.
“From planning to execution, Quantcast brings unrivalled expertise, information and insights to ship unparalleled outcomes. I’m trying ahead to serving to extra entrepreneurs get again to massive concepts and inventive execution whereas leaving the complexity of at this time’s ecosystem to Quantcast.”
Andrew Double, Quantcast APAC vice chairman, mentioned: “The adtech market and its gamers is advanced and ever-expanding, so having a robust, nicely recognised and nicely understood model is crucial to face out. We’re excited to have Deb’s advertising experience within the fast-growing Asia Pacific market.”
Quantcast has entered an thrilling period of progress in 2022 with its cutting-edge cookieless answer and the launch of brand name promoting options for the Quantcast Platform.
High picture: Deb Stambaugh