Prime 10 Gartner Rivals & Options


Gartner is the world’s main analysis and advisory agency based mostly in Stamford, Connecticut. The corporate was based in 1979 by Gideon Gartner and went public a 12 months later. Gartner’s companies embody analysis, government packages, consulting, and conferences.

The agency’s analysts conduct in depth market analysis for corporations within the IT, finance, communications, authorized, and advertising sectors. They compile the outcomes to visualise actionable insights. Gartner has 16,724 workers with $4.1 billion in income in 2020. [1]

Gartner delivers goal perception and knowledgeable steering to company shoppers to enhance their decision-making and efficiency. Since its founding, Gartner has advanced to turn into a thought chief within the IT sector.

Its IT analysis and advisory service contain intelligence gathering to assist shoppers flourish. The corporate additionally runs occasions focusing on IT, provide chain, and advertising. Purchasers entry Gartner’s companies worldwide on a subscription foundation. Gartner has to fend off sturdy opponents like G2, Forrester, and IDC. [2]

Right here is an in-depth evaluation of prime Gartner’s opponents and alternate options:


12 months based: 2012
Headquarter: Chicago, Illinois

G2 is the most important peer-to-peer evaluation web site and most trusted software program market. The platform aggregates person critiques for enterprise software program, serving to 60 million individuals yearly make smarter software program buy. In Jun 2021, G2 raised $157 million in Sequence D. The corporate is now price greater than $1 billion, with solely 360 workers.

The primary aggressive benefit for G2 over Gartner is its genuine peer-to-peer critiques. These verified critiques command customers’ belief, eliminating doubts, bias, and battle of pursuits.

G2 has gathered over 400,000 critiques based mostly on a five-star system, with just one ranking per evaluation. Customers can kind critiques by the corporate dimension, organizational function, and trade. G2 is the highest Gartner competitor and different for software program patrons. [3]

2. Forrester

12 months based: 1983
Headquarter: Cambridge, Massachusetts

Forrester is likely one of the most influential analysis and advisory corporations globally. The corporate disrupted the trade because the pioneer of an age-based customer-driven technique. In 2020, Forrester earned $448.98 million in income.

Forrester supplies analysis and advisory companies to professionals throughout expertise, advertising, buyer expertise, product, and gross sales features. Each Forrester and Gartner assist corporations perceive market traits and customers to speed up development.

Forrester’s shoppers acquire insights by means of its annual surveys of greater than 675,000 customers and enterprise leaders worldwide. The corporate leverages goal analysis methodologies, akin to Forrester Wave™ evaluations with over 52 million real-time suggestions votes to ensure the success of its shoppers. Forrester is a formidable Gartner competitor. [4]

3. TrustRadius

12 months based: 2012
Headquarter: Austin, Texas

TrustRadius is a evaluation and ranking web site for expertise merchandise, enhancing patrons’ buy selections. The platform helps distributors enhance conversion, have interaction high-intent patrons, and acquire buyer insights. Greater than 1.75 million potential patrons go to TrustRadius yearly, with a development price of 100% per 12 months.

TrustRadius is likely one of the most trusted evaluation websites for enterprise expertise. Based on utilization knowledge, over 1 million B2B expertise patrons depend on TrustRadius to make knowledgeable buying selections. Over 50% of the customers are massive enterprises.

The corporate presents info to customers by way of TrustMaps, just like Gartner’s Magic Quadrant. TrustRadius is likely one of the finest Gartner alternate options to Gartner for enterprise expertise patrons and distributors. [5]

4. Worldwide Information Company (IDC)

12 months based: 1964
Headquarter: Needham, Massachusetts

IDC is a analysis and advisory agency owned by the Worldwide Information Group (IDG). In Jun 2021, Blackstone acquired IDG for an enterprise worth of $1.3 billion. IDG has round 3000 workers and makes over $3 billion in income yearly.

IDC leverages 1,100 analyst specialists worldwide to expertise and trade traits in over 110 nations. Its mother or father firm additionally owns CIO, Computerworld, InfoWorld, Macworld, PCWorld, and Tech Hive.

IDC dives deeper into completely different IT sectors to assist customers discover the perfect options. Its 3,900 shoppers have entry to numerous analysis paperwork, info companies, and conferences. IDC is likely one of the prime Gartner opponents within the IT analysis sector. [6]

5. Spiceworks

12 months based: 2006
Headquarter: Austin, Texas

Spiceworks is a group for IT professionals who evaluation tech merchandise. The platform supplies high-quality content material on evolving applied sciences to assist companies and troubleshoot points. Since its founding, Spiceworks has raised $111 million in funding. The corporate generates round $55 million in revenues yearly.

In 2020, Spiceworks acquired Aberdeen. With a number one supplier of behavioral-based advertising options and analysis, its B2B entrepreneurs will now have actionable visibility into companies and entry to high-quality intent knowledge to drive selections.

The Spiceworks Neighborhood and boards will proceed as Aberdeen joins its portfolio of manufacturers. Spiceworks and Aberdeen union enhance the agency’s aggressive benefit over Gartner. [7]

6. IT Central Station

12 months based: 2011
Headquarter: Modiin, Israel and New York, NY

IT Central Station is the world’s fastest-growing member-based peer evaluation web site for enterprise expertise. The platform gives critiques on B2B expertise, cybersecurity, DevOps, and IT administration. In Oct 2021, IT Central Station closed a $30 million Sequence A funding spherical. The corporate will use the funds to increase into new classes and rebrand as PeerSpot. [8]

IT Central Station has over 300,000 members who evaluation merchandise in round 600 classes. In 2021, IT Central Station streamlined expertise shopping for selections for 97 Fortune 100 corporations.

The agency grew its ARR by over 120% and surpassed 500,000 registered members throughout this era. Additionally, 3.5 million enterprise software program patrons visited the positioning in 2021. IT Central Station is likely one of the finest Gartner alternate options for enterprise expertise critiques.

7. Frost & Sullivan

12 months based: 1961
Headquarter: San Antonio, Texas

Frost & Sullivan is a enterprise consulting agency with about 45 workplaces in America, Africa, Asia, and Europe. The corporate gives market analysis and evaluation, development technique consulting, and company coaching. In 2020, Frost & Sullivan had 1,800 workers and generated $180 million in income.

Frost & Sullivan leverages shoppers’ visionary innovation to take advantage of development alternatives. The corporate develops development methods for the worldwide 1000, SMBs, and the general public sector. Like Gartner, Frost & Sullivan awards modern corporations every year.

For instance, the Frost & Sullivan Finest Practices Awards acknowledges excessive performers in management, tech innovation, customer support, and product growth. Frost & Sullivan is a powerful Gartner competitor. [9]

8. Nielsen Holdings

12 months based: 1923
Headquarter: New York, NY

Nielsen is a worldwide knowledge and analytics firm that helps shoppers perceive their viewers. The corporate has maintained its international management in monitoring tv viewers viewership since 2017. In 2020, Nielsen had 44,000 workers worldwide with $6.2 billion in income.

The market measurement media firm just lately deleveraged its stability sheet by promoting its much less engaging Join enterprise for $2.7 billion.

This transfer permits the corporate to deal with the extra engaging Watch enterprise that measures viewership scores. Nielsen’s experience within the media market will increase its aggressive benefit over Gartner on this sector. [10]

9. eMarketer

12 months based: 1996
Headquarter: New York, NY

eMarketer is a subscription-based market analysis firm. The agency was just lately acquired by Axel Springer for $242 million. In 2020, eMarketer had round 300 workers with $31 million in income.

eMarketer Insider Intelligence helps shoppers perceive international digital traits in IT, telecom, retail, healthcare, journey, and different sectors. The corporate aggregates knowledge from over 2,800 sources to supply contextualized info. Subscribers can entry forecasts and a information feed about on-line client expenditure, digital advertising, and promoting. eMarketer is a formidable Gartner competitor. [11]

10. GetApp

12 months based: 2010
Headquarter: Barcelona, Spain

GetApp gives person and editorial critiques to assist SMBs make the best software program selection. The positioning focuses on BI, analytics, buyer administration, collaboration, operations, gross sales, and human sources. Over time, GetApp has gathered critiques on greater than 3,000 apps.

SMBs use GetApp as a advice engine for SaaS options. Its easy-to-use interface is attractive for newbies in enterprise administration. Customers even have entry to GetApp merchandise, akin to AppStorm, AppAppeal, and AppFinder.

In 2021, GetApp targeted on serving to SMBs create environment friendly and productive hybrid work fashions. Although GetApp is a Gartner firm, it gives probably the greatest alternate options for SMBs. [12]

 References & extra info

  1. Mlitz, Okay. (2021, Mar 19). Annual income of Gartner 2010-2020. Statista
  2. Gartner, Inc. (2021, Nov 2). Gartner Studies Third Quarter 2021 Monetary Outcomes. Enterprise Wire
  3. Wilhelm, A. (2021, Jun 22). G2 raises $157M for its software program evaluation service. TechCrunch
  4. Agarwal, S. (2021, Oct 22). Forrester Analysis to Broadcast Its 2021 Third-Quarter Earnings Convention Name. Yahoo Finance
  5. Havener, A. (2021, Oct 6). TrustRadius publicizes 2021 Tech Cares Award recipients. Inforney
  6. Anderson, M. (2021, Jun 3). Blackstone to Purchase Worldwide Information Group. Enterprise Wire
  7. RJ (2021, Nov 23). Aberdeen Joins the Spiceworks Ziff Davis Household. Spiceworks
  8. IT Central Station (2021, Oct 6). IT Central Station Raises $30 Million From Invictus Development Companions. Enterprise Wire
  9. Toscano, C. (2021, Dec 9). Frost & Sullivan Acknowledges Main Organizations with Prestigious 2021 Finest Practices Awards. PRNewswire
  10. Mari, J. Okay. (2021, Dec 16). Ought to You Think about Investing in Nielsen Holdings (NLSN)? Yahoo Finance
  11. Bourke, T. (2021, Nov 2). eMarketer Insider Intelligence. EUI
  12. Palms, C. (2021, Sep 20). GetApp Studies That IT Leaders’ Prime Aim Needs to be to Allow Hybrid Work. Enterprise Wire
  13. Featured picture by Carlos Muza

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