Lohr’s Appointment Positions the Firm for Continued Development
BOCA RATON, Fla., Sept. 13, 2022 /PRNewswire/ — Orangetheory Health introduced at this time that Kelly Lohr has been named the corporate’s Chief Advertising and marketing Officer (CMO). As Orangetheory continues to advance as a frontrunner and innovator within the health and wellness house, Lohr will lead the corporate’s advertising technique, enjoying a crucial function in driving an developed member expertise, model relevancy and firm progress. That is the newest government rent for Orangetheory, who just lately named Jason Dunlop President of Worldwide.
Lohr will report back to Co-founder and Chief Govt Officer, Dave Lengthy. With current management roles at each Amazon and Freshly/Nestle, Lohr brings greater than 20 years of expertise and management in cutting-edge digital and brick-and-mortar advertising, model technique, B2B gross sales, partnership growth, artistic providers and buyer engagement to Orangetheory.
“Kelly has the right talent set of purpose-driven progress advertising, modern pondering, model development and group constructing, and her extensive breadth of expertise and total horsepower made her an apparent alternative for this function,” stated Dave Lengthy, Co-founder and CEO of Orangetheory Health. “She additionally demonstrates a deep-rooted ardour for what Orangetheory Health stands for, and we all know she will likely be a real shepherd of the model as we forge our path of future progress.”
“It is inspiring to hitch such a vibrant group the place workers, franchisees and members are equally enthusiastic and consider in Orangetheory’s ‘Extra Life’ mission,” stated Lohr. “I look ahead to working with the management group to domesticate model relevance, develop our efficiency advertising initiatives, generate pleasure amongst present and potential members and finally assist Orangetheory obtain iconic standing.”
Most just lately, Lohr was the Chief Development Officer at Freshly, the Nestle-owned wholesome ready meal supply subscription service, the place she constructed the model advertising operate on the firm, led a whole model refresh, developed and rolled out the FreshlyNicely company wellness platform, and spearheaded new wholesale capabilities.
Previous to Freshly, Lohr was Head of Model, Advertising and marketing, Buyer Insights and Strategic Partnerships for Amazon Go, the place she was part of the preliminary group that launched the autonomous retail idea and the Simply Stroll Out Know-how platform, just lately launched in Entire Meals Market shops. An professional at navigating the intersection of bodily and digital buyer experiences, Lohr was additionally chargeable for the early growth of the Amazon Retailer Analytics product and a collection of purchaser advertising applications as part of Amazon’s Bodily Retailer monetization technique.
For extra info on Orangetheory, go to www.orangetheory.com.
Orangetheory® Health (orangetheory.com) is a heart-rate-based, total-body group exercise combining science, teaching, and know-how created that will help you obtain your required outcomes and reside a extra vibrant life. One of many world’s fastest-growing franchise corporations, Orangetheory developed a exercise designed for all health talents to foster a shared neighborhood expertise by connecting members and coaches. The Orangetheory exercise prices your metabolism for MORE caloric afterburn, MORE outcomes, and MORE confidence, all to ship you MORE LIFE. Orangetheory franchisees have opened greater than 1,500 studios in all 50 U.S. states and 24 international locations. The corporate was ranked #60 in Inc. Journal’s Quickest Rising Non-public Corporations checklist and was listed as #9 on Entrepreneur Quickest-Rising Franchise 500 checklist. Go to https://www.orangetheory.com/en-us/international-opportunities/ for international franchise alternatives.
SOURCE Orangetheory Health