Newfront Hires Bethany Hale as Chief Advertising Officer

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  • Bethany joins from health-tech platform Cedar, the place she supported ARR progress of greater than 8x over 4 years
  • Her expertise managing advertising technique, model improvement, digital advertising, and demand era applications will assist speed up Newfront’s progress
  • Underneath Bethany’s management, the Advertising perform will elevate consciousness about Newfront’s give attention to constructing the platform that powers all insurance coverage and advantages choices to unlock world financial progress

SAN FRANCISCO, Sept. 13, 2022 /PRNewswire/ — Newfront, a tech-enabled, full-service brokerage, welcomed influential branding chief Bethany Hale as its Chief Advertising Officer in late August. Bethany will give attention to growing a world-class model technique in alignment with Newfront’s imaginative and prescient and total enterprise strategy.

“We’re thrilled to have Bethany as a part of our management group as Newfront supplies a transformational expertise to purchasers,” stated Newfront CEO Spike Lipkin. “Bethany’s spectacular accomplishments at firms in any respect levels of progress makes her the visionary we have to deliver the Newfront expertise to extra purchasers.”

Bethany brings greater than 20 years of selling technique and model improvement success to steer the advertising group at Newfront. Most not too long ago, Bethany served as Chief Advertising Officer for health-tech platform Cedar, main the corporate by means of a number of funding rounds and an acquisition, whereas driving  annual recurring income progress of greater than eight occasions over roughly 4 years. She is a inventive storyteller and thought chief who has labored with notable manufacturers together with IBM, American Categorical, Samsung Electronics, Hertz, and Microsoft.

“Newfront’s marriage of expertise and insurance coverage as a differentiator intrigued me from the start,” stated Bethany, who resides in Brooklyn, NY. “Insurance coverage could be a sophisticated course of, and I stay up for serving to to inform the story of how Newfront is making that have simpler for each the customer and the dealer, all whereas constructing the platform that can modernize the trade.”

About Newfront

Newfront is reworking the supply of threat administration, worker expertise, insurance coverage, and retirement options by constructing the fashionable insurance coverage platform. Clear information delivered real-time interprets right into a decrease whole value of threat and better insights. Newfront makes insurance coverage be just right for you.

Headquartered in San Francisco, Newfront has workplaces all through the nation and is residence to greater than 750 workers who serve purchasers throughout america and globally. Be taught extra about constructing the fashionable insurance coverage expertise right here.

Contact Data
Traci Johnson
Director of Communications
Newfront
[email protected]

SOURCE Newfront

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