New York State Grown & Licensed Launches New Advertising and marketing Marketing campaign to Promote New York Farms

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State Agriculture Commissioner Richard A. Ball right now introduced that New York State Grown & Licensed farms shall be getting a promotional increase with the launch of a brand new advertising marketing campaign that shall be seen by customers throughout the State. The marketing campaign highlights New York’s numerous array of specialty crops and encourages customers to “Search for the Label” and discover New York State Grown & Licensed merchandise, resembling fruits, greens, herbs, honey, maple, and extra at retailers throughout the State.

Commissioner Ball mentioned, “We now have such a fantastic story to inform about New York agriculture and this new advertising marketing campaign permits us to inform that story to customers throughout our state. I’m excited in regards to the alternative this brings for our NYS Grown & Licensed farmers and producers, who work exhausting day by day to feed our households, producing meals in a manner that appears out for the atmosphere and pays shut consideration to secure meals dealing with. I encourage everybody to ‘Search for the Label’ and assist our farmers by shopping for Grown & Licensed.”

The marketing campaign—which was created by Paperkite, a advertising agency in Cooperstown—kicks off right now, September 16, with digital media ads positioned on all social media platforms, together with on Fb, Instagram, Pinterest, TikTok, Snapchat, Spotify, and YouTube. Radio ads and sponsorships will begin September 18 and run by the tip of the month. As well as, the normal advertising marketing campaign will embody billboards that shall be seen beginning September 19 in Albany, Buffalo, Kingston, Rochester, Syracuse, and in New York Metropolis situated at 1619 Broadway. The ads shall be direct customers to the Grown & Licensed web site at: licensed.ny.gov/lookforthelabel

The web site supplies customers a straightforward strategy to discover Grown & Licensed merchandise and highlights the affect of those merchandise on the agricultural financial system in addition to the well being and well-being of New Yorkers. The web page additionally options three movies that function New York State Grown & Licensed farms—Shaul Farms, Agbotic/Good Wholesome, and Tongore Brook Farms, who share why the Grown & Licensed label is essential to them and their clients.

John Gaus, Founder/CEO of Agbotics, mentioned, “As a result of we’re New Yorkers and rising meals for New Yorkers, it’s more and more in demand, with the motion of customers, to need hyper native meals. We now have lately had retailers ask us so as to add the Grown & Licensed certification to our labels as a result of they’re more and more listening to from their very own customers that they need native merchandise.”

“As a farmer in New York State its actually, actually fantastic to be a part of the NYS Grown & Licensed program,” mentioned Michael McDonough, proprietor of Tongore Brook Farms LLC. “As a member of the NYS Grown & Licensed household, one of many issues we’re most involved about is getting one of the best – one of the best soil, one of the best seeds, one of the best practices to you and your loved ones, delivering essentially the most high quality vitamin we will.”

The advertising marketing campaign is being funded by the USDA Specialty Crop Block Grant program.

Launched in 2016, the New York State Grown & Licensed program assures customers that the meals they’re shopping for is native and produced to the next normal by requiring taking part producers to undertake meals security requirements and enroll in an environmental administration program. Because the program started, the NYS G&C program has grown and advanced to cowl 20 agricultural commodities and processing industries. It has been supported with a number of advertising efforts since its launch, together with on-product labels and promotional supplies, resembling an internet site, and video and gross sales supplies, to encourage program participation amongst producers and to coach retail, wholesale and institutional patrons on the worth of this system.

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