The announcement follows Sabah Mikha’s appointment as CFO and indicators a turning level within the model’s omnichannel development
LOS ANGELES, Sept. 12, 2022 /PRNewswire/ — MeUndies, the direct-to-consumer purveyor of softer-than-soft underwear and loungewear, introduced right now that Elizabeth Krause has joined as Chief Advertising and marketing Officer. Krause will lead groups throughout development, retention, artistic, and model at a crucial juncture for MeUndies because it diversifies its distribution channels and invests in constructing model consciousness.
“I’m honored to work with such a excessive caliber of expertise throughout an genuine, various and passionate crew,” stated Krause. “I look ahead to serving to an already profitable model develop to the following stage by sharing the MeUndies love with extra individuals.”
With over 20 years of selling expertise at manufacturers like Speedo, Volcom, and Oakley, the Northwestern College alum brings data-driven rigor to the world of brand name innovation.
“Elizabeth is an knowledgeable at devising considerate development methods. As MeUndies expands into new markets and explores new channels, we could not be extra excited to have her setting the tone and making certain we’re crushing our targets,” stated Jonathan Shokrian, MeUndies’ Founder and CEO.
Krause’s appointment comes mere months after Sabah Mikha, veteran of TechStyle Style Group and McKinsey & Firm, joined MeUndies as Chief Monetary Officer. Mikha has introduced finance, accounting, analytics, and client insights collectively right into a strategic heart for the enterprise.
“With the investments we’re making in know-how, operations, and wholesale, the trail to doubling – and tripling – this enterprise is obvious,” Mikha stated. “I am excited to associate with Elizabeth as she builds an agile advertising group and unlocks all the expansion alternatives forward of MeUndies.”
Krause and Mikha will each report back to Shokrian, who expressed his enthusiasm for what’s forward: “MeUndies has been altering the sport since day one. Now that our C-suite is absolutely staffed, we’ve the precise crew in place to convey what we’re assured is the world’s most snug underwear to much more clients worldwide.”
MeUndies is a Los Angeles-based underwear and loungewear firm finest recognized for its softer-than-soft fundamentals. Based in 2011, MeUndies disrupted the underwear business when it launched the primary on-line underwear subscription.
At this time, MeUndies has offered greater than 25 million pairs of underwear and has raised $50M in funding. The direct-to-consumer model gives a number of buying choices, together with singles, packs and matching pairs in addition to a month-to-month membership.
SOURCE MeUndies, Inc.