Magnolia Communications Brings Account-Primarily based Advertising and marketing (ABM) to SMEs


Magnolia Communications, an award-winning full-service B2B demand technology company, right now introduced the addition of account-based advertising and marketing (ABM) to its vary of digital advertising and marketing providers.

ABM affords purchasers a brand new strategy to producing certified leads that enhance the quantity and velocity of gross sales. Magnolia Communications has designed its ABM program to assist redefine the gross sales and advertising and marketing relationship inside its purchasers’ organizations. A tailored playbook and 360-degree technique allow the staff at Magnolia to maximise buyer interactions and touchpoints. By using a phased strategy, the corporate can guarantee each ABM technique put into motion is methodical and strategic by figuring out integral components equivalent to key stakeholders, useful accounts, buyer personas, personalization and extra, serving to purchasers get to market quicker.

“Making ABM accessible to SMEs that thought it was out of their attain was a key objective of our providing. Many consumers have requested us if ABM is a sensible, viable demand technology for smaller SMEs, and the reply is completely 100%,” mentioned Phoebe Yong, President & Founder, Magnolia Communications. “Our latest partnership with Terminus and ON24 provides purchasers who wish to use a tailored strategy to ABM and align gross sales and advertising and marketing attain their goal accounts in a sensible and possible method.”

Magnolia Communications just lately celebrated its 18th anniversary. Since opening its door as a PR consulting firm in 2004, Magnolia has expanded its providers and staff right into a full-service demand technology company providing an array of providers to ship a 360-degree strategy. The addition of account-based advertising and marketing providers to the corporate’s choices confirms its dedication to delivering outcomes for purchasers, embracing new tendencies and difficult the established order.

To search out out if our ABM answer is true for your corporation, please go to:

About Magnolia Communications

Magnolia Communications is an award-winning, full-service, B2B demand technology company, specializing in public relations, digital advertising and marketing, content material advertising and marketing, and communications technique. Ranked among the many High 10 PR businesses in Canada by way of Clutch B2B Scores & Critiques, we’re refined and solutions-based, serving native, nationwide, and worldwide purchasers with perception and integrity. We’re continually hungry for creativity, daringly revolutionary and unabashedly fearless, recognized for difficult the established order and bringing new concepts and contemporary considering to the desk.



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