Magnolia Communications Brings Account-Primarily based Advertising (ABM) to SMEs


VANCOUVER, British Columbia–(BUSINESS WIRE)–Magnolia Communications, an award-winning full-service B2B demand technology company, as we speak introduced the addition of account-based advertising and marketing (ABM) to its vary of digital advertising and marketing providers.

ABM affords purchasers a brand new method to producing certified leads that improve the amount and velocity of gross sales. Magnolia Communications has designed its ABM program to assist redefine the gross sales and advertising and marketing relationship inside its purchasers’ organizations. A tailored playbook and 360-degree technique allow the crew at Magnolia to maximise buyer interactions and touchpoints. By using a phased method, the corporate can guarantee each ABM technique put into motion is methodical and strategic by figuring out integral parts reminiscent of key stakeholders, beneficial accounts, buyer personas, personalization and extra, serving to purchasers get to market quicker.

“Making ABM accessible to SMEs that thought it was out of their attain was a key aim of our providing. Many consumers have requested us if ABM is a sensible, viable demand technology for smaller SMEs, and the reply is completely 100%,” mentioned Phoebe Yong, President & Founder, Magnolia Communications. “Our latest partnership with Terminus and ON24 offers purchasers who wish to use a tailored method to ABM and align gross sales and advertising and marketing attain their goal accounts in a sensible and possible method.”

Magnolia Communications not too long ago celebrated its 18th anniversary. Since opening its door as a PR consulting firm in 2004, Magnolia has expanded its providers and crew right into a full-service demand technology company providing an array of providers to ship a 360-degree method. The addition of account-based advertising and marketing providers to the corporate’s choices confirms its dedication to delivering outcomes for purchasers, embracing new traits and difficult the established order.

To search out out if our ABM answer is true for your online business, please go to:

About Magnolia Communications

Magnolia Communications is an award-winning, full-service, B2B demand technology company, specializing in public relations, digital advertising and marketing, content material advertising and marketing, and communications technique. Ranked among the many Prime 10 PR businesses in Canada through Clutch B2B Rankings & Evaluations, we’re refined and solutions-based, serving native, nationwide, and worldwide purchasers with perception and integrity. We’re always hungry for creativity, daringly revolutionary and unabashedly fearless, recognized for difficult the established order and bringing new concepts and recent pondering to the desk.



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