Magic, make-up, maki, and psychological wellbeing; influencers share their skills and messages – The Each day Free Press

Alefiyah Gandhi’s TikTok web page. KOTA TSUKADA/DFP STAFF

Whether or not or not it’s by way of body-positivity content material, a easy magic trick or meals evaluations, these 4 Boston College college students have discovered internet-fame.

A path to restoration

Alefiyah Gandhi, a junior within the School of Arts and Sciences, mentioned she first began posting on TikTok on the top of her consuming dysfunction.

“It was the primary time I’ve ever talked to anybody about any physique picture points actually,” Gandhi mentioned.

Gandhi’s TikTok web page, @lefiyah, has amassed 52.2k followers. By her movies, Gandhi says she hopes to indicate individuals the “uncooked truths” behind consuming issues and restoration.

“The entire level of my web page is to indicate that my very own restoration isn’t linear,” she mentioned. “There’s no expectations hooked up to anybody watching my content material.”

Though Gandhi’s platform has allowed her to work with manufacturers like Pepsi and MTV, she mentioned she has a “love-hate relationship” with TikTok.

“Part of me very a lot dislikes TikTok due to how addictive it’s and the way virtually poisonous it’s to the minds of younger individuals,” Gandhi mentioned. “However one other a part of me feels a way of duty to be the genuine illustration for these youthful individuals.”

Gandhi mentioned individuals who have “utterly completely different lives” than her attain out and share how “impactful” her content material is to them.

“It actually feels prefer it’s a no strings hooked up second of understanding between you and like a stranger…and I feel that’s actually particular.”

From dwelling cooked meal to viral chef

Caught at dwelling through the pandemic with nothing to do, Irene Kim, a senior within the School of Communications, mentioned she started tasting and reviewing new meals on her TikTok account.

“My first viral video was me consuming sushi as a result of my dad and mom are sushi cooks,” Kim mentioned. “We’d have sushi nights at my home as a result of they have been only a regular factor.”

Now, with 468.9k followers on her TikTok @ireneykim, Kim continues to submit food-related content material, but additionally get-ready-with-me movies, day-in-the-life vlogs as a pupil and the most recent TikTok traits.

“Folks preferred the meals content material, the meals evaluations,” Kim mentioned. “It will definitely type of snowball-effected into movies now, the place I simply strive completely different meals and I simply type of exhibit what I do in my life.”

Kim mentioned that she loves sharing her experiences as a BU pupil along with her followers and mentioned her function as a BU pupil is “integral” to her movies.

Though Kim participates in paid campaigns, she mentioned she nonetheless needs TikTok to be “one thing enjoyable to do” reasonably than a full-time job.

“I don’t wish to make it my sole supply of earnings,” she mentioned. “It additionally simply makes it much less genuine if I try this.”

Can you’re feeling the magic?

Henry Di, a junior within the Sargent School of Well being and Rehabilitation Sciences, mentioned he began studying magic tips when he was simply 12 years previous, impressed by an previous magic trick his grandfather taught him.

In Di’s senior 12 months of highschool, he determined to make magic movies on TikTok for a college venture. Now, Di performs something from card tips, to optical illusions to mind-readings on his TikTok account, @enriquethemagician.

Through the years, he has amassed 480.5k followers, a collective 9.7 million likes on his movies and requests to create content material for giant corporations equivalent to Google.

His hottest TikTok, wherein he asks viewers to decide on a card from the deck and subsequently guesses which one they selected, has 73 million views.

“On TikTok, individuals wish to be engaged by like…the way in which I discuss,” he mentioned. “More often than not, you need to make quick kind stuff in order that individuals are engaged the entire time and watch the complete factor.”

Though being in faculty has not modified the kind of content material Di creates, it has made maintaining along with his account “much more difficult,” he mentioned.

“Over the summer time I used to be posting like two movies a day virtually on a regular basis, whereas now that I’ve began faculty…there’s been a pair days the place I haven’t been posting,” Di mentioned..

Di mentioned TikTok fame has “opened loads of doorways” for him and he hopes to in the future “create a residing off of [social media].”

“I really feel like I’ve the potential to do stuff with this,” he mentioned, he’ll “continue to grow, maintain posting and reaching out to completely different corporations, issues like that, (and) I’ll have the ability to finally make this a full-time factor.”

The worldwide vlogger

For Russian worldwide pupil Masha Yuzhakova, a sophomore in COM, social media fame didn’t come immediately. Yuzhakova started her Youtube channel at age 13, when there weren’t many Russian social media creators on the market.

At first of her YouTube profession, Yuzkahova mentioned she would submit “something that was trending” on the time, equivalent to “room excursions” and “what’s in my bag?” movies.

Yuzhakova mentioned she now primarily posts vlogs in Russian, taking her 530k subscribers alongside along with her for on a regular basis actions.

“I feel the very best a part of my weblog personally is that I’m attempting to be myself and I by no means submit once I’m not within the temper,” she mentioned.

Her rising reputation has allowed her to show a pastime right into a job and she or he mentioned she works with worldwide manufacturers equivalent to Tommy Hilfiger, Sephora and Victoria’s Secret.

Yuzhakova mentioned that transferring to the U.S. final 12 months gave her the chance to share new experiences along with her followers.

“I’d say that transferring right here is likely one of the the explanation why individuals are excited by my content material,” she mentioned. “Not everybody has the chance to check overseas, and I’m very grateful that I used to be given an opportunity to expertise all of this.”



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