Know-how has related hair and make-up professionals with prospects like by no means earlier than.
Nonetheless the wants of the shopper all the time appear to come back first, says Angelina Liparteliani, on the expense of the beauticians themselves.
As part of an evaluation for her Masters diploma, Liparteliani researched the state of magnificence providers within the UK and uncovered points skilled by freelancers: 63% have occasional difficulties to find purchasers; 89% couldn’t discover purchasers straight after ending magnificence programs; and 45% had resorted to taking bookings through social media messages – with out the safety of really being paid for his or her providers on time – as they may not discover a ‘reliable’ appointment administration software.
Liparteliani, a digital advertising and marketing and social media skilled with expertise on the likes of Johnson & Johnson, responded by launching a platform of her personal – GLAMLAB.
“Providers that have been already available on the market have been centered on the purchasers’ satisfaction greater than on the happiness of the freelancers that work arduous to maintain these purchasers happy and convey income,” she tells BusinessCloud.
“We set a function to create a service that focuses on freelancer satisfaction as a lot because it focuses on that of their purchasers. We’re very excited to see this imaginative and prescient come to life.”
After many salons have been pressured to shut by COVID-19, there was an enormous inflow of beauticians into the impartial freelance business. Liparteliani estimates that 24% of business full-time staff transformed into freelancers, making up nearly 70% of the sweetness business in 2021.
The London-based magnificence Software program-as-a-Service startup helps UK cell make-up artists and hairstylists to get related to purchasers and ebook them in. After the idea was launched in 2021, it took a full yr to outline an idea, draw up a marketing strategy, generate an announcement of labor and technical specification, discover designing and growing companies, construct, check and launch.
It’s now able to tackle registrations from magnificence freelancers, making certain their providers are listed, bookings systemised and funds secured. Having already constructed a pre-launch group of 15,000 followers throughout all social accounts and greater than 250+ lively freelancers on its waitlist, it’s off to a flying begin.
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“Make-up and the whole lot associated to the sweetness business have all the time been my ardour. After I noticed a possibility and a must create one thing helpful for the business I couldn’t cross it up,” Liparteliani explains.
“Launching a enterprise simply after a worldwide pandemic maybe isn’t a great state of affairs; nevertheless, we’ve found the brand new wants of the business and an elevated quantity of freelancers that will profit from GLAMLAB.
“We needed to create a product that will meet all of the calls for of freelancers and set it our objective to remove their worries related to discovering purchasers, receiving funds on time and processing cancellations.”
She provides: “We’re centered on London proper now, however the web site is open for registrations of specialists in different UK areas.
“One of many advertising and marketing channels we’re planning to make use of is TikTok, and TikTok influencers… it’s a bit difficult to focus on by location there, due to this fact we need to have an affordable variety of freelancers in different main areas too.
“Proper now we’re bootstrapping the enterprise, however are positively contemplating a fundraise sooner or later.”
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