Kroger Precision Advertising and marketing (KPM) Prompts Omnichannel


NEW YORK, Sept. 13, 2022 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the world’s largest unbiased sell-side promoting platform, right this moment introduced it has been chosen as one of many inaugural CTV platforms to help The Kroger Co.’s (NYSE: KR) retail media promoting enterprise, Kroger Precision Advertising and marketing (KPM).

Working with Magnite, KPM will allow its first get together knowledge packaged with premium omnichannel stock, with an emphasis on CTV however spanning all codecs together with show and on-line video. Magnite reaches 80 million CTV households within the US and 9 out of 10 viewers of ad-supported TV. The collaboration will allow advertisers to buy CTV and video stock enriched with KPM first get together knowledge by means of the buy-side instruments of their selecting.

“With folks consuming extra TV hours by means of related units, manufacturers want entry to retail gross sales knowledge within the programmatic CTV atmosphere,” mentioned Michael Schuh, VP of Media Technique and Program Growth at Kroger Precision Advertising and marketing. “We’re excited to be working with Magnite to offer manufacturers with a centralized entry level to video and CTV stock. We count on this collaboration will assist clear up for provide fragmentation and convey scale for CPG advertisers who need to activate on CTV.”

“The speedy development of Kroger Precision Advertising and marketing speaks to the extremely useful place they occupy out there and the chance forward for retail media,” mentioned Sean Buckley, Chief Income Officer at Magnite. “We’re excited to be working intently with the Kroger retail media workforce to assist allow their wealthy first-party knowledge and unlock new alternatives to offer in-market audiences at scale throughout advert codecs for manufacturers.”

Magnite additionally lately introduced a cope with LG Advertisements Options to deliver ACR knowledge and stock from LG sensible TVs along with Magnite’s providing. LG Advertisements Options CEO Raghu Kodige mentioned “Infusing premium CTV stock with Kroger’s first-party retail knowledge shall be an enormous alternative for advertisers and we’re supportive of this development throughout the retail media panorama. Increasing entry to CTV viewers knowledge and unifying it with buy knowledge in privacy-compliant methods will help improved planning, activation and measurement.”

As America’s largest grocery retailer, Kroger serves 60 million households yearly nationwide. Key to their retail media providing, Kroger’s widespread loyal-shopper program is related to 96% of retailer gross sales. Kroger Precision Advertising and marketing was created almost 5 years in the past, making use of knowledge science to higher join client packaged items manufacturers with related households. The retail media community sells self-service promoting on Kroger digital properties, managed-service promoting by means of writer collaborations, and programmatic promoting by means of its personal market.

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest unbiased sell-side promoting platform. Publishers use our expertise to monetize their content material throughout all screens and codecs together with CTV, on-line video, show, and audio. The world’s main businesses and types belief our platform to entry brand-safe, high-quality advert stock and execute billions of promoting transactions every month. Anchored in bustling New York Metropolis, sunny Los Angeles, mile excessive Denver, historic London, and down underneath in Sydney, Magnite has workplaces throughout North America, EMEA, LATAM, and APAC.

Media Contact:
Kar Yi Lim
(917) 658-1994



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