ITSMA enhances its advertising studying and improvement service with the launch of Progress Academy, supported by key investments


LONDON and BOSTON, Sept. 13, 2022 /PRNewswire/ — ITSMA, a Momentum Group firm, is enhancing its industry-leading account-based advertising (ABM) and B2B advertising coaching applications with the launch of Progress Academy.

The agency has skilled practically 2,000 learners up to now and has seen a big enhance in demand for advertising enablement in current months. Progress Academy will embed finest observe studying experiences and empower learners to take management of their very own improvement pathway through a brand new cutting-edge studying administration system (LMS).

“Our analysis has proven a necessity for stronger profession pathways in advertising and a higher focus in growing advertising expertise. As such, we have declared 2022 the ’12 months of promoting enablement.'” mentioned Man Phillips, International Director of Studying and Improvement.

Phillips continued, “Since ITSMA and Momentum joined forces in 2021, we have licensed practically 500 new learners. Now, we have now the capabilities to raised cater to completely different studying wants and kinds of content material supply, which implies we are able to work with our purchasers in a way more built-in method.”

The coaching applications now embrace private and non-private programs, with stay on-line and in-person supply choices, along with e-learning modules and knowledgeable mentoring. The programs span B2B advertising certification, advertising management enablement, worth proposition improvement, social promoting, and complete ABM certification.

The agency’s studying platform embeds finest observe methodologies and gives learners with an easy-to-use dashboard to entry course content material, collaborate on coursework with their cohort and facilitators, and actively handle their very own studying journey.  

The funding allows ITSMA to constantly enhance the expertise by way of learner analytics, develop extra learner-centric companies, and supply transparency to partnering organizations to construct impactful expertise. 

“Progress Academy takes our studying and improvement portfolio to the following degree,” mentioned Paige Johnson, Head of Studying and Improvement.  “We’re now in a position to present an much more partaking academic expertise, supply a wide range of coaching strategies suited to completely different studying kinds, and guarantee an distinctive learner journey.”

Learners will now obtain an evaluation earlier than and after the training journey to take advantage of their improvement alternative. They may also profit from ongoing improvement alternatives by way of a six-month membership to Progress Hub, the place they will community with friends from Progress Academy’s alumni, and entry technical know-how from the agency’s analysis and participation in key occasions.

Phil Crompton, VP of worldwide {industry} advertising at IBM, just lately carried out an ABM certification program: “We labored closely with ITSMA to place all people by way of a proper coaching program, which led to exterior certification. We not solely obtained the classroom coaching, but in addition obtained actually good one-to-one mentoring with the perfect experience.”

Contact: Alexandra Koenig,, +44 203 858 0808

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SOURCE ITSMA, a Momentum Group Firm



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