Information Launch: acknowledged as “Excellent Web site” by the Net Advertising Affiliation


The North Dakota Division of Commerce Tourism and Advertising Division introduced that the not too long ago enhanced web site for North Dakota Tourism was acknowledged for the redesign as an “Excellent Web site” by the Net Advertising Affiliation WebAward.

Since 1997, the Net Advertising Affiliation’s annual WebAward Competitors has been setting the usual of excellence for web site growth. Entries from around the globe have been adjudicated in 86 trade classes throughout this 12 months’s competitors and judged on design, copywriting, innovation, content material, interactivity, navigation, and use of expertise. was chosen for the award by an impartial panel of judges that ranked every web site on seven standards, incomes a rating between 0 and 70 factors. The rating for the North Dakota Tourism web site on this competitors was 65 general, which was properly above the trade common of 53.

“The North Dakota Tourism web site is without doubt one of the most complete advertising instruments for showcasing our vibrant communities, vacation spot companions and all of the distinctive issues to see and do throughout our state,” Commerce Tourism and Advertising Director Sara Otte Coleman mentioned. “Our digital staff has created a sturdy web site with enhanced searchability to design fun-filled itineraries and encourage longer stays within the state.”   

Commerce Tourism and Advertising introduced the improved web site in December of 2021. Updates to the positioning included visible and navigational enhancements, improved accomplice entry portal, and continued focus to make sure the positioning continues to rank on web page one throughout the Google Search engine from natural key phrases.

The enhancements resulted in a visitors enhance of 25.6% with a file 2.15 million visits. Web site visits are a prime sign of intent-to-travel. There have been 281,712 referrals (website guests who linked off for extra particulars) to accomplice web sites.

To search out out extra concerning the Net Advertising Affiliation and the Excellent Web site Award go to https://ndgov.hyperlink/NDWebAward.


Observe North Dakota Tourism on Fb at, on Instagram at or on Twitter at and get recommendations on what to see and do all 12 months lengthy.



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