Fossil Group Names New SVP, Chief Advertising Officer » Dallas Innovates


Fossil Group Inc., the Richardson-headquartered international design, advertising and marketing, distribution, and innovation firm, introduced Monday that Lisa Marie Pillette has joined the corporate as senior vice chairman and chief advertising and marketing officer.

“Lisa has large depth and breadth of selling expertise with iconic manufacturers, an revolutionary lens on what advertising and marketing of the longer term seems like, and a compelling observe file of delivering insight-led options,” Holly Briedis, govt vice chairman and chief digital officer for Fossil, mentioned in an announcement. “Pairing her distinctive experience with our international digital capabilities permits us to suppose holistically concerning the shopper expertise.”

To the publish, she brings intensive advertising and marketing and model experience from Lacoste, Ralph Lauren, and Levi Strauss, the corporate mentioned in an announcement.

Most lately, Pillette was chief advertising and marketing officer for direct-to-consumer model Casper. Her profitable relaunch of the Casper model earned her acclaim as a 2021 Model Innovators “High 100 Girls in Model Advertising” and 2021 CMO Award for “Creativity & Storytelling.”

In her new function, Pillette will lead Fossil’s international advertising and marketing and heart of excellence capabilities, together with advertising and marketing technique and innovation, CRM, artistic and content material operations, and go-to-market readiness, the corporate mentioned.

“Since its inception, Fossil has had a powerful concentrate on innovation and craftsmanship and to be given the chance to inform these tales and steward such significant manufacturers is a marketer’s dream,” Pillette mentioned in an announcement.

Exterior her work, Pillette is an lively mentor and adviser, serving on the boards of TRIPTK, a model transformation group owned by Havas, and Finest Pets, and she or he can also be a member and mentor for Chief, a membership community centered on feminine executives, and for the New York Chapter of Girls 50/50 on Boards.

Fossil Group focuses on life-style equipment beneath a various portfolio of owned and licensed manufacturers, its choices embrace conventional watches, smartwatches, jewellery, purses, small leather-based items, belts and sun shades. Its personal manufacturers Fossil, Michele, Relic, Skagen and Zodiac, and licensed manufacturers, Armani Alternate, Diesel, DKNY, Emporio Armani, Kate Spade New York, Michael Kors, PUMA and Tory Burch.

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