Cellular continues to be an more and more essential channel, not just for planning and reserving, however for all levels of the journey journey. To assist journey corporations leverage the facility of cell advertising and marketing, Acoustic has launched its “SMS as a Aggressive Benefit” handbook, with key insights into messaging practices that may assist maximize buyer engagement and enhance return on funding.
Cellular is without doubt one of the best methods for journey corporations to share related messages with prospects at key touchpoints of their journey journey — from dreaming and planning to reserving and flying to the in-destination expertise, with utilitarian providers like check-in reminders and close by exercise suggestions.
In keeping with Google, 71 p.c of U.S. vacationers agree that they “at all times” use their smartphones when touring. Provided that Individuals examine their telephones virtually 100 occasions per day on common, it’s clear that journey corporations have to prioritize cell advertising and marketing to strategically interact with prospects all through their journey.
Whereas cell is the first system for journey planning within the majority of the world, in keeping with Skift Analysis, cell journey bookings have but to surpass desktop bookings in quantity or worth. With cell utilization persevering with to develop, journey corporations ought to seize this chance to develop cell methods that additionally assist gross sales targets.
“If the device used to analysis just isn’t the identical device used to make reservations, it opens up the door for customers to lose momentum fairly than changing,” stated Kelly Owen Grover, vp of development at Acoustic. “To keep away from this conversion friction, journey and hospitality corporations should put money into the cell buyer expertise. SMS and different personalised cell communications not solely present reference to customers throughout these crucial conversion moments, in addition they enable corporations to proceed to drive worth all through all the lifecycle. This presents a novel alternative for this business as a result of they will proceed these personalised communications whereas somebody is having fun with the ‘product’ — the precise journey expertise.”
One of the simplest ways to be a magnet for on-the-go customers, not solely once they’re in transit however all through their journey expertise, is commonly by way of SMS messaging, which provides unmatched immediacy and boasts 99 p.c open charges. Well-liked makes use of of SMS in journey and hospitality embrace flight alerts, lodge check-in alerts, gate adjustments, last-minute offers on flights and lodge rooms, journey reminders or suggestions, loyalty program alerts, and fast buyer satisfaction surveys.
This handbook from Acoustic will assist journey corporations establish the best touchpoints to deal with, develop and enrich their database, develop the best copy, and keep away from frequent errors as they combine SMS messaging into their cell advertising and marketing technique.
“Shoppers at the moment are inundated with advertising and marketing supplies throughout channels, however SMS presents a possibility for journey and hospitality manufacturers to ship hyper-personalized communications that minimize by way of the noise,” Grover stated. “When included as a part of a multichannel advertising and marketing technique, SMS can drive important ROI by bettering the digital buyer expertise and boosting model loyalty.”
On this handbook, you’ll additionally discover:
- Well-liked use circumstances to assist journey corporations harness the total energy of SMS advertising and marketing
- Recommendation to assist journey corporations use SMS advertising and marketing to extend buyer satisfaction and income
- Finest practices for SMS advertising and marketing, with tips about timing, frequency, use triggers, testing, and leveraging cell information for segmentation and focusing on
- Recommendation on getting began with SMS advertising and marketing
- Assets to develop a full cell advertising and marketing marketing campaign constructed round behavioral information from any supply