ESM Meets Mario Mercadini, Advertising Supervisor, Sorma Group


Based in 1973, Sorma Group is a number one producer of equipment used to robotically grade, weigh and pack fruit and vegetable merchandise – supplying the whole vary of machines and know-how required for all sorts of contemporary produce packaging.

Boasting services in Spain, Germany, France, Turkey, the Netherlands, the USA and Brazil, the corporate additionally works with 40 specialist distributors world wide to offer a very world service.

ESM caught up with Mario Mercadini, advertising supervisor at Sorma Group, forward of the corporate’s participation at Fruit Attraction in Madrid this coming October.

Subsequent yr, Sorma Group celebrates its 50-year anniversary. How vital a milestone is that for the enterprise?

I feel it is a true affirmation of our approach of working, as a result of if we proceed to develop after 50 years, it is a sign that the shopper is glad with our work. We wish that to proceed.

We’ll endeavour to proceed to extend our gross sales, in addition to our relationship with supermarkets and with prospects. I feel it is a constructive method.

Sorma prides itself on providing a compete package deal for fruit and vegetable producers, from sorting to design to packaging to testing to consulting. By which areas do your shoppers most want help?

Anyplace they’ve machines, or the place they’ve enterprise – that is the place they want help. We’re current with our warehouse manufacturing services in Italy, Spain, Germany, the Netherlands, France, and a number of other different markets.

We’ve 15 corporations everywhere in the world, which reduces the necessity for exports – our French enterprise sells in France, Sorma Iberica sells in Spain, and so forth. Additionally, we now have the appropriate mixture between supplies and equipment – that is a key a part of our enterprise.

In what methods does Sorma work carefully with its shoppers to develop options which are tailor-made for his or her particular wants?

We are able to present customised merchandise. Seeing as we work with contemporary merchandise that have to be served right this moment, it’s worthwhile to be quick.

The market is rising globally, so it’s worthwhile to take care of many rivals – right this moment you’re good, however tomorrow, you aren’t good any extra. You must be quick, and reactive. It is also actually necessary to have a neighborhood presence.

How necessary is sustainability for you?

It’s a huge activity. All of us should make an effort – we now have to convey some actual options that may be applied simply. For instance, for us it is necessary that the consumer that chooses our machine is aware of that they will use customary packaging or plastic free packaging, for instance.

As you talked about earlier than, you’ve workplaces throughout Europe. How does your geographical attain allow you to optimise your providers and your providing for shoppers?

We actually consider in such a method. We grew in Italy, then we expanded to France. When, after a few years we developed an actual market, then we invested in that market with a purpose to construct extra of a presence.

If a specific market is nice for us, and there is a chance to construct a very good market share, we’ll put money into bodily infrastructure. For instance, we not too long ago opened three new warehouses – one in Visalia, California, one in Sicily and one in Calabria.

What’s on the agenda for this yr and past?

To work on sustainable merchandise, and work on creating our optical sorters. We’ve some actually good initiatives underway that we plan to showcase at Fruit Attraction.

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