ESM Meets Mario Mercadini, Advertising Supervisor, Sorma Group


Based in 1973, Sorma Group is a number one producer of equipment used to routinely grade, weigh and pack fruit and vegetable merchandise – supplying your complete vary of machines and know-how required for all sorts of recent produce packaging.

Boasting services in Spain, Germany, France, Turkey, the Netherlands, the USA and Brazil, the corporate additionally works with 40 specialist distributors around the globe to offer a really international service.

ESM caught up with Mario Mercadini, advertising and marketing supervisor at Sorma Group, forward of the corporate’s participation at Fruit Attraction in Madrid this coming October.

Subsequent yr, Sorma Group celebrates its 50-year anniversary. How important a milestone is that for the enterprise?

I feel it is a true affirmation of our manner of working, as a result of if we proceed to develop after 50 years, it is a sign that the shopper is happy with our work. We would like that to proceed.

We are going to endeavour to proceed to extend our gross sales, in addition to our relationship with supermarkets and with clients. I feel it is a constructive method.

Sorma prides itself on providing a compete bundle for fruit and vegetable producers, from sorting to design to packaging to testing to consulting. Through which areas do your shoppers most want help?

Wherever they’ve machines, or the place they’ve enterprise – that is the place they want help. We’re current with our warehouse manufacturing services in Italy, Spain, Germany, the Netherlands, France, and several other different markets.

We’ve 15 corporations all around the world, which reduces the necessity for exports – our French enterprise sells in France, Sorma Iberica sells in Spain, and so forth. Additionally, we now have the precise mixture between supplies and equipment – that is a key a part of our enterprise.

In what methods does Sorma work carefully with its shoppers to develop options which can be tailor-made for his or her particular wants?

We will present customised merchandise. Seeing as we work with recent merchandise that should be served at present, you might want to be quick.

The market is rising globally, so you might want to cope with many rivals – at present you’re good, however tomorrow, you aren’t good any extra. It is advisable be quick, and reactive. It is also actually necessary to have a neighborhood presence.

How necessary is sustainability for you?

It’s a large activity. All of us need to make an effort – we now have to convey some actual options that may be carried out simply. For instance, for us it is necessary that the consumer that chooses our machine is aware of that they’ll use normal packaging or plastic free packaging, for instance.

As you talked about earlier than, you’ve gotten workplaces throughout Europe. How does your geographical attain allow you to optimise your companies and your providing for shoppers?

We really consider in this kind of method. We grew in Italy, then we expanded to France. When, after a few years we developed an actual market, then we invested in that market so as to construct extra of a presence.

If a selected market is sweet for us, and there is a chance to construct market share, we’ll spend money on bodily infrastructure. For instance, we just lately opened three new warehouses – one in Visalia, California, one in Sicily and one in Calabria.

What’s on the agenda for this yr and past?

To work on sustainable merchandise, and work on creating our optical sorters. We’ve some actually good tasks underway that we plan to showcase at Fruit Attraction.

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