Digital Turbine releases App Set up Advertising and marketing Survey outcomes | Pocket Gamer.biz

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Digital Turbine has unveiled the outcomes of its App Set up Advertising and marketing Survey, which requested respondents 28 questions concerning their methods and ensuing person acquisition.

Over 140 firms worldwide took half within the survey. Corporations headquartered in Europe, The Center East, and Africa account for 43 p.c of respondents, whereas 27 p.c of firms are primarily based in North America and 25 p.c within the Asia Pacific area. The extra 5 p.c of respondents are headquartered in Latin America.

61 p.c of publishers have tailored to Apple’s SKAdNetwork – a rise of 25 p.c from 2021. 27 p.c plan to adapt to the community and use the community, a lower from 48 p.c in 2021.

It needs to be famous, nevertheless, that a number of of the respondents might have responded to both final yr or this yr’s survey, quite than each, and others who deliberate to adapt to the community in 2021 might have already got carried out so.

A slim majority of publishers surveyed – 50.4 p.c – work with advert networks and UA strategies on iOS that don’t assist SKAdNetwork.

Following the launch of SKAdNetwork, a number of UA channels have seen a rise in spend. Apple Search Adverts led the cost with a 38 p.c improve, though it needs to be famous this channel was already rising extra standard previous to the launch of the community as a result of it being a required cease for each app set up.

Video reigns supreme

Video advertisements have been ranked primary by way of price range allocation with 46 p.c of respondents stating that they allocate nearly all of their UA price range on such advertisements. That is greater than twice the variety of respondents who spent extra money on show advertisements, which got here in second place at 18 p.c.

Publishers ranked full-screen video (51 p.c), social media movies (46 p.c) and in-feed movies (41 p.c) as the best UA strategies, with community shows (37 p.c) and social media shows (34 p.c) coming shut behind.

64 p.c of respondents claimed that rewarded advertisements – the place the person beneficial properties an rising in-game reward for consuming extra video advertisements – are an efficient UA channel, with 40 p.c calling them “very” or “extraordinarily” efficient. This falls according to a number of different research which present that not solely are rewarded advertisements efficient, however they’re rising more and more prevalent in a greater diversity of apps.

Wanting ahead, 69 p.c of publishers surveyed state that they intend to extend their UA price range, whereas 58 p.c plan to extend their attain into new geographic markets. 56 p.c plan to shift their focus and make investments extra into video advertisements.

Earlier this week, we wrote that 74 p.c of shoppers uncover new apps by means of cellular promoting.

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