Created to Create: Caileigh Tuma Takes The Reins As @Properties Dallas Advertising Director 


A advertising trendsetter who helped elevate manufacturers for the Dallas Cowboys and Texas Rangers has been tapped to guide the advertising efforts for @Properties Christie’s Worldwide Actual Property. 

Caileigh Tuma was raised in Newport Seaside, Calif., however couldn’t wait to commerce in her flip-flops for cowboy boots.

“I’ve household in Highland Park, and I knew I’d find yourself right here after school,” she mentioned. 

The 27-year-old graduated from Ole Miss with a singular diploma in built-in advertising communications, which gives a hands-on strategy to branding and public relations. She minored in graphic design, a selection that will come in useful as she started her profession advertising luxurious listings and serving to brokers model themselves within the aggressive world of actual property. 

“I’ve at all times been interested by actual property,” Tuma mentioned. “My household was at all times very concerned with actual property. My mother used to personal an inside design agency. I grew up round actual property and it appeared like a pure match.”

Jerry Mooty

In 2017, Tuma arrived within the Lone Star State and took a job with Stillwater Capital, overseeing the advertising for the funding agency, their customized residence constructing firm Robert Elliott Customized Properties, and their brokerage, The Associates, which she helped Stillwater create. She dealt with the branding of Stillwater’s quite a few developments and led advertising for his or her challenge with the PGA of America.

In 2021, Stillwater bought The Associates to Monument Realty and Tuma finally went on to turn out to be director of selling for Monument Realty. She dealt with their partnerships with the Dallas Cowboys, Texas Rangers, quarterback Dak Prescott, and HGTV present “Scorching On! Properties.”

Jerry Mooty, CEO of @Properties, took discover of the rising star. In Might they struck a deal for Tuma to affix the @Properties workforce. 

“Caileigh has been such an enormous addition to our management workforce,” Mooty mentioned. “Her market data and years of expertise in actual property brokerages has given our firm and our brokers a bonus in branding, social advertising, and analyzing the outcomes of these totally different channels. Our brokers are leaning on her skills to create logos, strategize and implement a path to producing extra followers and in flip, extra purchasers.”

Advertising the Market

Tuma’s job includes promoting, branding, graphic design, recruiting, and occasion planning, however her actual ardour is consulting and serving to brokers with their advertising.

“I assist with their advertising, graphic design, and social media,” she mentioned. “I can share my expertise of what’s not working, what’s working, and what strategy I feel they need to take. Social media is admittedly necessary for actual property. Notion is actuality. In case you’re not posting about what you’re as much as, then individuals neglect about you. You’re prime of thoughts if you happen to’re posting content material and making movies.”

Chicago-based @Properties has a user-friendly artistic studio so brokers can design their very own advertising supplies and share designs by way of the studio with advertising in the event that they want help.

“We’re smaller proper now, with a boutique really feel, a household really feel,” Tuma mentioned. “It’s one thing I admired and needed to be a part of.”

About 40 brokers work for @Properties, and an workplace in Frisco is slated to open in November.

Technique Session

The market is at all times altering and brokers want to remain on prime of it, Tuma mentioned.

“I feel it’s additionally altering from a advertising perspective,” she mentioned. “Brokers are needing to place in additional work to market their listings since issues aren’t promoting as quick as they had been final 12 months. At one level, brokers didn’t need assistance advertising their listings as a result of they might promote so rapidly.”

Not solely does Tuma carry her advertising expertise to @Properties, she additionally brings her fluffy assistant Hudson, who has been working alongside her for the reason that starting of her profession. Hudson is a cocker spaniel poodle combine who turned an workplace remedy canine.

“I introduced him into the workplace at some point and everybody cherished him,” Tuma mentioned. “He immediately improved the workplace ambiance and was so properly behaved. My life motto is ‘created to create. I’m self-taught and a self-starter, which is so necessary. I’m actually artistic, and I like what I do.” 



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