You could not have heard of Sit Yeng Yi, often known as Ah Yi to followers.
However the former Hong Kong magnificence pageant contestant turned web celeb might quickly be showing on a (digital) display close to you.
Hers might be a narrative of how one can obtain their goals with the fitting dose of willpower and confidence.
The 38-year-old first gained fame in 2021, when she was a contestant within the Miss Asia pageant, organised by troubled digital broadcaster Asia Tv (ATV).
Through the audition, Ah Yi stood out among the many line-up of pageant hopefuls not only for her age, but additionally for her far-from-modelesque physique.
In an interview, Ah Yi shared that she determined to affix the competitors after it was introduced that the age restrict for contestants had been relaxed.
Regardless of not becoming the standard magnificence queen mould, Ah Yi didn’t lack self-confidence.
Requested in regards to the bodily options she’s most pleased with, Ah Yi shared that her pores and skin is “truthful sufficient” and she or he is blissful along with her physique form. “In actual fact, I jog daily,” she was quoted as saying.
‘Finest Effort’ award
Her chutzpah earned her a following on-line and a particular “Finest Effort” award in the course of the finals of the pageant. She additionally landed a contract with ATV too.
Unhealthy press, nonetheless, quickly surrounded the showbiz beginner.
Ah Yi was arrested for assault in September 2021 over a confrontation for not carrying her face masks. She was sentenced to 2 weeks’ jail and fined HK$5,000 (S$90.60) in March this yr, Dim Sum Each day reported.
It was later reported that Ah Yi’s two-year contract with ATV had been canned as a result of digital broadcaster’s monetary woes.
However she quickly bounced again, saying on Sept 8 that she had scored a contract with Asia Momentum Media (AMM), a subsidiary of ATV which curates content material throughout Hong Kong, Taiwan, Malaysia and Singapore.
And her first task has apparently taken her to Malaysia, reported Hype.my. The nation can be the place Ah Yi will likely be primarily based to develop her profession because of her recognition there, her supervisor added.
And already, the budding celeb has stirred up controversy.
This time, it is over her selection of swimsuit throughout a leisurely shoot at Sunway Lagoon.
Within the photograph posted to AMM Malaysia’s Instagram account, netizens alleged that the “attractive” swimsuit worn by Ah Yi appeared extra like lingerie repurposed as swimwear.
First Malaysia, subsequent Singapore?
It is anybody’s guess if Singaporeans will quickly be seeing Ah Yi and her signature deadpan expression in native media productions.
In June this yr, nonetheless, she did share an Instagram put up displaying her posing with Singaporean celebrities Xixi Lim and Glenn Yong throughout a promotional occasion for Ah Women Go Military.