Citibank Companions Yahoo to Improve Public Literacy on Private Finance


Yahoo and Citibank have teamed as much as launch Life and Cash, a devoted private finance hub geared in direction of various audiences, offering contemporary views on cash, and equipping them for his or her monetary journey throughout totally different life phases. Hosted on Yahoo Finance in Singapore – the #1 supply for enterprise and finance information within the nation – Life and Cash will see Citibank share professional insights and tips about private finance with readers.

Whereas monetary literacy in Singapore is the very best in Southeast Asia, fast adjustments within the monetary panorama, technological advances, in addition to altering way of life habits and life expectancy proceed to gas rising curiosity in private finance as they construct their aspirations. Whereas there isn’t a scarcity of knowledge accessible on-line, Singaporeans are more and more discerning with their funds and searching for sources and content material they’ll belief.    

In search of to empower readers as they handle their funds and take into consideration their future, Life and Cash will characteristic a specifically curated collection of authentic content material contributed by and collectively with Citibank, in addition to related aggregated content material from Yahoo Finance. With insightful explainers accessible in numerous multimedia codecs corresponding to articles, movies, and podcasts, the hub will cowl a variety of matters round private finance and way of life. These embrace saving, investing, advancing careers, attaining work-life steadiness, sustainable residing, parenting, and different private finance and way of life pursuits. 

With a deal with enabling readers to reside richly – financially, bodily, and emotionally – the content material will deal with misconceptions, encourage new way of life habits, and supply actionable suggestions for readers of various life phases. Amongst them are first jobbers looking for monetary independence, starter households buying their dream properties, mid-career professionals progressing via milestones, and seasoned achievers planning their ultimate retirement.  

“As a number one supply for finance information, Yahoo is concentrated on offering information and knowledge that can assist give our readers the arrogance to make sensible monetary choices. We’re thrilled to companion with Citibank and construct empowering content material on private finance, and assist drive significant connections with audiences looking for wealthy insights that can assist them obtain monetary empowerment and lead their desired existence,” stated Carol Tay, senior director gross sales Southeast Asia, Yahoo.

“Our partnership will give readers the chance to entry Citibank’s newest private finance insights and suggestions, in addition to higher serve our shoppers with an extra supply of trusted finance-related content material. We hope to supply a contemporary and dependable monetary perspective to these navigating life’s milestones, leveraging Yahoo’s sturdy editorial experience and sizeable natural database,” stated Mylene Ong, head of digital gross sales and advertising and marketing, Citibank Singapore.



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